At this time, in-person registration requests have closed. Please use the link below to request to join virtually in real time.
A virtual registration will give you access to a live Zoom feed with the option to ask questions and chat with event organizers, as well as be notified when recorded content is available.
Digital Transformation with Patients at the Center - agenda highlights will include:
- New Data from HCPs and Consumers on Healthcare Information Sharing and Preferences
- Understanding Channel Trends and Preferences for Patient Resources
- An Omnichannel Approach to Patient Support Through Social and Digital Channels
Consumers today are going far beyond a visit to their healthcare provider, engaging in self-education and conducting extensive research on their condition, treatment options, and lifestyle modifications. Grounded in insights, Healthline Media will share perspectives on where consumers are going for information, their needs and challenges, and the value during this moment pre-point of care. We’ll also share context on how pharma can play a role on this self-guided journey, ultimately driving brand interest and impacting health decisions and health outcomes.
- Jenny Yu, MD FACS, Chief Health Officer, Healthline Media
- Karen Best, Associate Director, Omnichannel Media, Novo Nordisk
1:45pm Latest Patient Confidence Data and Panel Discussion - The Path Forward With Patients at the Center
This session will start with new data from the Patient Confidence Index, which measures patients’ thoughts, feelings, wants and needs surrounding the patient experience. Pharma panelists will react to and discuss implications of the data, debating strategies for brands to extend reach, power inclusivity and drive adherence in an in-office setting.
- Linda Ruschau, Chief Client Officer, PatientPoint
- Isaac Gealer, Lead Client Experience Manager, Phreesia
- Amy West, Senior Director, Digital Transformation & Innovation, Novo Nordisk
- Deepak Patel, Sr. Director Medical Affairs - Diabetes East, CMR, Novo Nordisk
- Shabana Motlani, Associate Director, CMR - Clinical Data Analytics & Modeling, Novo Nordisk
- Bill Veltre, Director, Omnichannel Strategy, BMS
Amazon Web Services and EVERSANA are partners at the epicenter of transforming life sciences commercialization through technology solutions including AI. Hear first-hand from their experts as they discuss three things to know about AI, show how their vision of ‘Pharmatizing’ AI in Life Sciences is already coming to life, and share what you need to put into place at your organization to turn AI into a reality.
- Scott Snyder, Chief Digital Officer, EVERSANA
- Dr. Shakthi Kumar, Worldwide Head, HCLS Industry Specialist Teams, Amazon Web Services
The session will feature the exclusive release of the annual survey of over 1000 physicians, evaluating the learning behaviors and needs of HCPs. This session will advise pharma companies on the best tactics for reaching HCPs and providing solutions to their pain points.
- Brian Cunningham, SVP, Group Media Lead, CMI Media Group
- Andrea Gaymon, Chief Product Officer, Healio
3:35pm Patient + HCP Dialogue: The Importance of Digital Content Relevance & Personalization in an Often Stigmatized Category
A case study discussing the impact of a digitally executed condition video highlighting the importance of HCPs at every level, advocating for patients, and the sensitivity of language used between HCPs and patients all as the essential starting point for digital content building. This case study will also touch on how essential it is for patients to understand the category, what to ask for, and then how to deliver this education in digitally focused initiatives.
- Wesley van den Heuvel, Senior Director, Omnichannel Engagement, Novo Nordisk
- Christine Szymanski, Consumer Marketing Lead, Obesity Marketing, Novo Nordisk
- Ryan Taggart, EVP, BGB Group
This session will unpack where data – clinical, digital behaviors, digital engagement, and other attributes – have powered not only a more complete understanding of HCP personas, but also more effective – and exceptional – brand journeys. Additionally, speakers will examine how the harmonization of HCP and DTC data and journeys leads to greater brand impact.
- Lisa Bookwalter, CRO, Sharecare Life Sciences
- Andrew Burkus, Senior Principal, IQIVA
This panel will discuss how the future of omnichannel understands and integrates the full patient journey with the goal to provide
them support at every turn: disease state education, new therapy affordability/assistance, simplified onboarding and medication adherence.
Moderated by DHC Group's Mark Bard
- Dan Pinto, Director, Patient Experience, Novo Nordisk
- Jeremy Boss, Senior Director, Commercial Operations - Patient Support Programs, Novo Nordisk
- Mark Materacky, Vice President, Consumer Marketing, Novo Nordisk
- Lars Merk, Senior Director, Global Commercial Digital and Innovation, AstraZeneca
The DHC Group is excited to bring back in-person DHC Summits - an exclusive mix of content and networking, for healthcare marketers and industry partners. This Summit brings together thought leaders and change makers to openly discuss current challenges, hear exclusive reports from new research projects, and trigger fresh ideas on innovation.
The DHC Summit provides both an in-person attendance option and a virtual access option.